Coca-Cola® Presents

Jack’s Stock Car VIP Experience Instant Win Game and Sweepstakes

OFFICIAL RULES

NO PURCHASE OR RESTAURANT VISITATION NECESSARY TO ENTER OR WIN.

A PURCHASE OR RESTAURANT VISITATION WILL NOT INCREASE YOUR CHANCES OF WINNING.

THE PROMOTION IS OPEN ONLY TO LEGAL RESIDENTS OF THE STATES OF ALABAMA, GEORGIA, MISSISSIPPI, & TENNESSEE WHO ARE AT LEAST 18 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY.

VOID OUTSIDE THE GEOGRAPHIC ELIGIBILITY LISTED ABOVE AND WHERE PROHIBITED.

1) PROMOTION DESCRIPTION: Jack’s Stock Car VIP Experience Sweepstakes and Game” (the “Promotion”) starts on June 16, 2025 at 12:00:00 AM ET and ends on August 5, 2025 at 11:59:59 PM ET (the “Promotion Period”). The Promotion consists of both an Instant Win Game (the “Game”) and a Sweepstakes (the “Sweepstakes”). Entry into the Sweepstakes will end on 11:59:59 PM ET on July 29, 2025, participation will then be limited to only the Instant Win Game component of the Promotion. Administrator’s computer is the official time-keeping device for this Game.

2) ELIGIBILITY: The Promotion is open only to legal residents of the states of Alabama, Georgia, Mississippi, and Tennessee who at time of entry are 18 years of age or older at the time of entry. Employees and non-employee workers of The Coca-Cola Company (the “Sponsor”) and Coca-Cola Bottlers, Jack’s Family Restaurants, LP (“Jack’s”), Daytona International Speedway, LLC, its owners and lessors of the premises, National Association for Stock Car Auto Racing, LLC (“NASCAR”) and their respective parent companies, related subsidiaries and affiliated companies, prize providers, and advertising and promotion agencies including Marden-Kane, Inc. (the “Administrator”), and each of their respective agents, members, successors, assigns, representatives, officers, directors, shareholders, and employees (collectively “Released Entities”), and the immediate families (spouse and parents, children and siblings, and their respective spouses regardless of where they live) and individuals living in the same households, whether related or not, of the above, are not eligible to enter or win a prize. Each entrant (the “Entrant”) by participating in the Promotion, agrees to be bound by the Official Rules and by Sponsor’s and/or Administrator’s decisions. Void where prohibited or restricted by law.

3) HOW TO ENTER THE SWEEPSTAKES AND PLAY THE GAME: There are two ways to enter and play in this Promotion:

Scan Code (with beverage purchase):

During the Promotion Period, each Entrant will receive one (1) entry into the Sweepstakes upon completion of the following steps: (1) visit a participating Jack’s® location (for restaurant locations, visit https://locations.eatatjacks.com) and purchase any 20oz Coca-Cola Beverage from the menu; (2) scan the Quick Response (“QR”) code found on the beverage cup; (3) click on the link; and (4) complete the online entry form and submit (the “QR Code Entry”). You must complete and submit the entry form as instructed to be eligible. As part of the Sweepstakes entry process, Entrants will be required to indicate that they have read, accept, and agree to be bound by these Official Rules. Upon submitting the completed entry form, you will receive one (1) game play (a “Game Play”).

Via Mail and Email (no purchase necessary):

To participate in the Promotion without making a restaurant visitation and/or beverage purchase, please follow the instructions as noted below:

All Mail-In Game Play Requests and Email Game Play Requests become the exclusive property of the Sponsor and none will be acknowledged or returned. The Sponsor and the Released Entities are not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified.

After playing the Game, you will be instantly notified only if you are a potential winner of the prize indicated, subject to confirmation, verification and compliance with these Official Rules. Any other message or lack thereof indicates you are not an instant winner of a prize. After successful completion of the Game, each eligible Entrant will also automatically earn one (1) Entry into the Sweepstakes drawing as further described below in Rule #6. Limit of one (1) Game Play and one (1) Entry into the Sweepstakes (as applicable) per person, per day regardless of method of Entry.

4) INSTANT WIN GAME PLAY: All Game prizes are randomly seeded at predetermined designated winning times (“Winning Time”) throughout the Promotion Period. The first eligible Participant to play the Game at the Winning Time will be the potential winner of the Game prize indicated. If no eligible Participant plays the Game at the Winning Time, the first eligible Participant who plays the Game after the Winning Time will be the potential winner of the seeded prize. If Game Plays exceed the disclosed maximum, by any means, including but not limited to establishing multiple email accounts, they will be disqualified from participation in this Promotion. A day is defined as the calendar day beginning at 12:00 AM ET and ending the same day at 11:59 PM ET. By participating in this Promotion, each eligible Participant accepts and agrees to comply with and abide by these Official Rules and the decisions of the Sponsor, including the interpretation of these Official Rules and its exercise of discretion, which will be final and binding in all respects. No responsibility is assumed for eligible Participant information that is incomplete or incorrectly entered. All potential winners are subject to verification by the Sponsor or Administrator, whose decisions are final and binding. The Sponsor or Administrator will not accept screen shots or other evidence of winning in lieu of its validation process. Any Game Play that occurs after the Game system has failed for any reason is deemed a defective play, is void and will not be honored.

5) PRIZES, APPROXIMATE RETAIL VALUE (“ARV”), RETAIL VALUE (“RV”), AND ODDS OF WINNING: Prizes will be awarded in the Promotion as follows:

Instant Win Game: One Hundred Thirty-Five (135) Total Game Prizes (the “Game Prize(s)”): Three (3): A Cooler. ARV: $160 each. Twenty (20): A Pair of Headphones. ARV: $28 each. Ten (10): A $20 Jack’s Gift Card. RV: $20 each. Thirty (30): A “Puffy” Blanket. ARV: $18 each. Thirty-Six (36): A Racing Hat. ARV: $12 each. Thirty-Six (36): A Tumbler. ARV: $10 each. Total ARV of all Game Prizes to be awarded: $2,572. All Game prizes are as solely determined by the Sponsor.

Sweepstakes: One (1) Grand Prize: A 3-day/2-night VIP Raceday Experience for the winner and one (1) guest to the Daytona International Speedway in Daytona Beach, Florida from August 22 – August 24, 2025. The Grand Prize includes roundtrip coach airfare awarded in the form of two (2) Delta Air Lines vouchers; two (2) nights’ hotel accommodations of Sponsor’s choosing (one (1) room, double occupancy); Raceday Experience for the winner and guest at the Coke Zero Sugar 400 on August 23, 2025; two (2) DAYTONA 500® Club hospitality passes; a meet and greet with a member of the Coca-Cola Racing Family (for the winner and guest); two (2) VIP area access passes; one (1) infield parking pass; and $300 in the form of gift card or prize check (as solely determined by the Sponsor) to be used for transportation to and from the event. The winner and guest must be 18 years of age for the NASCAR VIP area Credentials. ARV of Grand Prize: $6,400.

Total ARV of Game and Sweepstakes Prizes: $8,972. Odds of winning a prize in the Promotion depend upon the number of eligible Participants playing the Game, the date and time of each play as well as the number of eligible Entries received in the Sweepstakes. The number of Game prizes available to be won will decrease during the Promotion Period as prizes are awarded and claimed. Limit of one-1 Game Prize per person. No more than the listed number of Game prizes will be awarded. If for any reason, including but not limited to an administrative, printing, production or other error or due to incorrect announcements of any kind, more winning Official Game Pieces are distributed or more prizes are claimed than are intended to be awarded for any prize level according to these Official Rules, intended prizes will be awarded in a random drawing from among all verified prize claims received for that prize level. In no event will Sponsor be obligated to award more than the stated number of prizes. In the event of a printing, production or other error or irregular game piece neither the Sponsor nor its respective agents and agencies nor the Released Entities shall have any liability. Any unclaimed Game Prizes will not be awarded. Sponsor and the Released Entities are not responsible for any Game Prizes that are misplaced, lost or stolen after they have been fulfilled as noted above. All Game prizes will be fulfilled by the Administrator after winner verification of eligibility.

6) SWEEPSTAKES RANDOM DRAWING: The Sweepstakes random drawing will be held by the Administrator on or about July 30, 2025, from all eligible Entries received during the Promotion Period.

7) SWEEPSTAKES GRAND PRIZE WINNER NOTIFICATION AND CLEARANCE: The potential Grand Prize winner will be contacted by the Administrator via email and will be required to complete, sign, and return the following documents (collectively, the “Documents”): [1] an affidavit of eligibility and liability release and where legal, a Publicity Release; [2] an IRS Form W-9 to include winner’s social security number that will be used only for the purpose of reporting the winner’s prize earnings to the Internal Revenue Service (as required for prize awarded over $600 in value); [3] a Travel Release (for the Grand Prize winner and guest). The execution of additional releases and/or waivers of liability required by applicable sanctioning body or prize provider may also be required and returned within the time period specified by such entities, as appropriate. If the potential Grand Prize winner (i) cannot be contacted after a reasonable attempt has been made by the Administrator (as determined in Sponsor’s sole discretion); or (ii) fails to return the completed Documents by the date stated in the notification letter/email; or (iii) refuses the prize; or (iv) the prize or prize notification is rejected or returned as undeliverable, then the potential Grand Prize winner will be disqualified and forfeits all rights to be deemed a winner and an alternate potential Grand Prize winner will be notified, time permitting. Upon prize forfeiture, no compensation will be given.

8) GENERAL PRIZE RESTRICTIONS: Prize will only be awarded upon winner verification and final approval of Sponsor. No substitutions, cash equivalents, or transfer of prizes are permitted except at the sole discretion of the Sponsor, who reserves the right to substitute a prize (or portion thereof) with one of comparable or greater value, except as otherwise provided herein if the advertised prize becomes unavailable. Prizes may not be sold, bartered or exchanged by winner. Released Entities make no warranties, and hereby disclaim any and all warranties, expressed or implied, concerning any prize furnished by third parties in connection with the Promotion. At Sponsor’s sole discretion, prizes may vary from what has been advertised, pictured, etc. All prize details not specified in these Official Rules will be determined solely by the Sponsor.

Grand Prize Restrictions: Tickets are subject to terms and conditions specified by the issuer, and winner and guests agree to comply with such terms and conditions as well as with all event and venue rules and regulations. Exact location of seats to be determined solely by Sponsor. The prize will be forfeited if: (1) winner is not available to travel on the date specified by the Sponsor; or (2) proper travel documents (e.g., photo id, passport, etc.) are not obtained by the prize winner by the date specified by the Sponsor. The prize winner and his or her travel companions must travel together on the same itinerary. The prize winner and his/her guests are bound by the terms and conditions of all airlines and other third-party service providers used in connection with the prize.

Airline vouchers are valid only on Delta Air Lines operated, published, scheduled service only from the airport nearest the winner's residence served by Delta within the contiguous United States. If a winner does not live in a city served by Delta Air Lines, the winner is responsible for transportation to and from the nearest airport served by Delta Air Lines. Airline vouchers will not be refunded or redeemed for cash or credit at any time and are subject to all terms and conditions of use as established by Delta Air Lines. Expiration dates will not be extended. Certain restrictions may apply.

Trip components are subject to change without notice. A deposit or payment in advance, or presentation of a credit card by the Grand Prize winner, may be required at the time of check-in at the hotel. Unless otherwise noted, any hotel cancellations or changes to hotel reservations after confirmation must be made with the hotel directly, and the Grand Prize winner is solely responsible for any charges or fees arising from changes made directly with the hotel. Guest(s) traveling with the Grand Prize winner must, at time of Grand Prize fulfillment, be at least 21 years of age unless they are the child of the Grand Prize winner, in which case the parent or legal guardian of such minor travel companion(s) must sign and return a release on their behalf.

The Grand Prize winner and the Grand Prize winner’s guests are solely responsible for obtaining any travel insurance (and all other forms of insurance) that they wish to obtain at their own expense and hereby acknowledge that the Sponsor, Administrator, and Released Entities have not and will not obtain or provide travel insurance or any other form of insurance. Grand Prize winner and his/her guests agrees that the Released Entities are not responsible in any way for any additional expenses, omissions, delays or re-routing resulting from any acts of any government or authority and acknowledge that they are solely responsible for any actions, claims or liabilities of their guest(s) related to any Sweepstakes or prize related activity, including, without limitation, any actions, claims or liabilities related to a guest’s use of the prize. The Released Entities reserve the right, at their discretion, to remove or to deny entry of any prize winner or prize winner's guests who engages in a disorderly or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person at any event while on trip.

The Released Entities are not responsible if tickets, wristbands, etc. are lost, stolen, or misplaced or if any booked transportation is missed for any reason by the prize winner or their guest(s) and none will be replaced.

All expenses and incidentals not specifically mentioned herein as being provided, are not included as part of the prize, and are the sole responsibility of the Grand Prize winner and his/her guests, including, but not limited to: all ground transportation, travel and other applicable insurance, room service, bag check fees, parking fees, laundry service, food, beverages, merchandise, souvenirs, telephone calls, tips, gratuities, service charges and any other personal expenses incurred.

If the Grand Prize Event, in part or in its entirety, is unable to take place as planned for reasons including, but not limited to, scheduling conflicts, cancellations, postponements, delays, an event of force majeure (any acts of God, natural catastrophes, public enemies, war, acts of terrorism, civil commotion, riot, strikes or labor difficulties, lockout, judicial or government order, or other requirement of law, or national emergencies or any other cause beyond the Sponsors’ reasonable control), an unforeseeable health event (e.g., pandemic or epidemic), or for any other reason whatsoever, then the Sponsor and Released Entities will have no obligation to award compensation in lieu thereof.

9) OTHER INFORMATION: All federal, state, and other tax liabilities arising from a prize are the sole responsibility of the prize winner. Sponsor, the Released Entities and/or Administrator will not enter into any correspondence, including email or text, with non-winning Entrants. The Official Rules prevail should there be any conflict or uncertainty relating to the promotion based on information or advice provided by any of the Released Entities.

10) CONDUCT: By entering into this Promotion and/or receiving a prize, Entrants and the prize winners agree to be bound by these Official Rules and waive any rights to claim ambiguity in the Promotion or these Official Rules. These Official Rules are accessible at https://bit.ly/25Coca-ColaJacksStockCarVIPSweepstakes throughout the Promotion Period. Failure to comply with these Official Rules will result in disqualification. The Sponsor reserves the right, at its sole discretion, to disqualify any individual: (a) suspected of tampering with the Entry process or the operation of the Promotion; (b) to be acting in any manner deemed by the Sponsor to be in violation of the Official Rules; (c) to be acting in any manner deemed by the Sponsor to constitute unsportsmanlike or disruptive behavior, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY A USER OR ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND COSTS (INCLUDING WITHOUT LIMITATION, ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

11) LIMITATIONS OF LIABILITY: The Released Entities as defined in Rule #2 above assume no responsibility or liability for (a) any incorrect or inaccurate Entry information, or for any lost, late, illegible, stolen, incomplete, invalid, unintelligible, misdirected, faulty, failed, garbled or jumbled electronic data transmissions; (b) any unauthorized access to, or theft, destruction or alteration of Entries at any point in the operation of this Promotion; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of the operation of the Promotion; (d) inaccessibility or unavailability of the Internet or any combination thereof; or (e) any injury or damage to the participant’s or to any other person's computer/mobile device which may be related to or resulting from any attempt to participate in the Promotion or download any materials from the Promotion. If, for any reason, the Promotion is not able to run through completion for reasons which may include, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, including any other factors beyond Sponsor’s reasonable control such as a Force Majeure (e.g., war, riots, terrorism, civil unrest, strikes, blackouts, supply shortages, order of governmental authority,) an “act of God” (e.g., natural disasters, weather, etc.) or an unforeseeable health event (e.g. pandemic or epidemic), then the Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Promotion in whole or in part, without further liability to the Entrants or third parties. In the event the Promotion is cancelled, Sponsor reserves the right to award the prizes from among all eligible non-suspect Entries received prior to the time of the action or event warranting such cancellation. With regard to this Promotion, the Sponsor will only contact those Entrants deemed a potential winner for purposes of clearance and awarding of a prize. These Official Rules prevail should there be any conflict or uncertainty relating to the Promotion based on information or advice provided by any of the Released Entities.

12) ENTRANT AND WINNER RELEASES: All Entrants, as a condition of Entry into the Promotion, agree to release and hold harmless the Released Entities from and against any and all liability, loss, claims, demands or actions of any kind whatsoever for injuries, damages, costs, or losses to persons or property which may be sustained in connection with: (a) accessing the online entry form or playing the Game; (b) submitting an Entry or otherwise participating in any aspect of the Promotion; (c) the acceptance, receipt, ownership, use or misuse of any prize awarded; (d) any typographical or other error in these Official Rules or the announcement of the offering of the prize; or (e) any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property-related cause of action. Each Prize winner recipient shall bear all risk of loss or damage to the prize after it has been delivered.

Entrants agree to be bound by these Official Rules and consent to the use of their names, address, photographs, any statements made by Entrants, actual or simulated likenesses, and/or biographical information for public relations, advertising and promotional purposes in perpetuity, throughout the universe, by Sponsor and its designees in any and all media, whether now known or hereafter devised, without notice or further compensation, unless prohibited by law.

13) PRIVACY: By entering the Promotion, you grant the Coca-Cola permission to use your personal information in accordance with the Sponsor’s Privacy Policy which can be found at https://www.coca-cola.com/us/en/legal/privacy-policy. By participating in the Promotion, Entrants hereby acknowledge that they have read and accepted Sponsor’s privacy policy. Information collected from Entrants (such as name, postal address and email address) is used only for the purpose to notify the winner, and will not be re-used, sold or shared in any manner by Sponsor or any third parties unless Entrant has opted-in to receive additional information and marketing or promotional material from Sponsor or a third party. Unless prohibited by law, Entrants waive any rights of privacy, rights of publicity, intellectual property rights, and other rights that may preclude Sponsor from using or disclosing all or any part of your Entry in any manner and for any purpose.

14) GENERAL: Any attempt by a person to use multiple e-mail accounts to enter more than once will result in disqualification. Entries will be deemed made by the authorized account holder of the e-mail address used at time of Entry. In the event of a dispute over who submitted a winning Entry, the authorized account holder of the e-mail address attached to that winning Entry will be declared the winner. “Authorized Account Holder” is defined as the natural person assigned to an e-mail address by an Internet access provider, on-line service provider or other organization responsible for assigning e-mail addresses for the domain associated with the e-mail address in question. Potential winner may be asked to provide Sponsor with satisfactory proof that he/she is the Authorized Account Holder of the e-mail address associated with a potential winning Entry. Entry generated by a script, macro or other automated means will be disqualified. Entries that are incomplete, illegible, or corrupted are void and will not be accepted.

15) DISPUTES AND GOVERNING LAW: This Promotion is conducted in English (which will be given its everyday ordinary meaning), and Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prizes awarded shall be resolved individually, without resorting to any form of class action, and exclusively by the United States District Court for Atlanta, Georgia or the appropriate Georgia State Court; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in the Promotion, but in no event attorneys' fees. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the participant and Sponsor’s in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules (whether of the State of Georgia or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.

16) WINNER’S LIST: To receive a copy of the Winner’s list, available after August 30, 2025, send an email with subject line: “2025 Jack’s Stock Car IWG + Sweepstakes” to winnerslist@mardenkane.com. All such requests must be received by September 30, 2025.

17) SPONSOR AND ADMINISTRATOR: Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313. The Administrator is Marden-Kane, Inc., 575 Underhill Blvd, Suite 222, Syosset, NY 11791.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Jack’s Family Restaurants, Daytona International Speedway, LLC, and National Association for Stock Car Auto Racing, LLC are not sponsors of the sweepstakes.

NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, LLC.

DAYTONA 500® and Daytona International Speedway® are registered trademarks of International Speedway Corporation.

Copyright 2025 Marden-Kane, Inc. All rights reserved. Entrants are hereby authorized to copy these Official Rules on the condition that it will be for the Entrant’s personal use only.